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HỘI THẢO QUỐC TẾ ATiGB LẦN THỨ CHÍN - The 9 ATiGB 2024 189

A META-ANALYSIS OF THE ROLE OF

SUBJECTIVE NORMS IN INFORMATION

TECHNOLOGY ACCEPTANCE

1*
2
Nguyen Van Noi , Cao Thi Xuan My
1 Faculty of Engineering Technology, Tien Giang University; nguyenvanoi@tgu.edu.vn
2 Civil Engineering Department, The University of Technology and Education, the University of Da Nang, ctxmy@ute.udn.vn
* nguyenvannoi@tgu.edu.vn
Abstract: We performed a quantitative meta-analysis on significant for managers in internal corporate operations and
prior studies of the Technology Acceptance Model (TAM) market-based environments.
to examine the influence of subjective norms. The first Keywords: Technology acceptance model; Meta‐
hypotheses were examined. The findings demonstrated a analytic structural equation modeling; Subjective norms;
notable impact of subjective norms on perceived usefulness Effect sizes; Random effects models.
and behavioral intention to use. These findings are
1. INTRODUCTION populations [8-10] across various technologies,
including micro-computers and other domains [11-
Introducing Information Technology (IT) into 13], and in Western cultures as well as other contexts
business processes can yield substantial benefits, such [14, 15].
as improved efficiency, enhanced communication,
and better data management. However, companies The objective of our study was to provide a
often encounter several challenges when concise summary of the associations between PEU,
implementing IT solutions. These issues can arise PU, attitudes, and intention. Our objective was to
from various technological, organizational, and examine the relationships between these constructs
human components. Lehtinen, E. et al. found that using a meta-analytical structural equation model
52% of information systems (IS) and software (MASEM). In addition, our research included the
engineering projects experienced delays, exceeded subjective norms (SN), and we also investigated the
their budget, and did not match the expected impact of three different settings as moderating
functionality [1]. Researchers have sought to identify variables.
elements influencing an individual's acceptance of IT 2. THE TECHNOLOGY ACCEPTANCE
and enhancing its usage. In this context, the MODEL (TAM) CONCERNING THE
Technology Acceptance Model (TAM) is a widely ACCEPTANCE OF IT
used research framework for predicting individual The Technology Acceptance Model (TAM) is based
users' adoption and acceptance of IS and technology on the Theory of Reasoned Action [16] and the Theory
[2]. The Technology Acceptance Model (TAM), of Planned Behavior [17]. It explains the elements that
developed by Davis et al. [3], is one of the most influence the use of technology and the intent to use it.
influential research models for determining the level Multiple iterations of the Technology Acceptance Model
of IS adoption at the individual level. The main (TAM) have been developed, with some incorporating
variables in TAM are perceived ease of use (PEU) external factors and others exclusively emphasizing the
and perceived usefulness (PU).
actual utilization of technology as an outcome measure.
While TAM has been employed, elaborated upon, Nevertheless, the core factors in TAM remain
and replicated in several studies, certain aspects unchanged: Perceptions of how easy it is to use,
remain ambiguous. PU, as defined by Davis [3], is the perceptions of how valuable it is, attitudes towards
degree to which an individual believes that utilizing a technology, and intents to utilize technology [3].
particular system would improve their job Perceived ease of use refers to an individual's belief
performance. People tend to adopt or reject an that technology will require minimal effort and be user-
application based on their perception of its ability to friendly. Similarly, the perceived utility of technology is
improve their work. Several studies found significant the extent to which an individual believes that using
effects of it on the dependent variables [4, 5], while technology would improve their job performance (Davis,
others found no conclusive effects [6, 7]. Secondly, 1986). Attitude can be described as the extent to which
limited consensus exists regarding the diverse settings an individual possesses a positive or negative assessment
in which TAM has been tested. Researchers have or judgment of actions [17]. An individual's holistic
examined TAM with both student and non-student
ISBN: 978-604-80-9779-0